1. Who We Are
Memories Unfold is responsible for deciding how your personal information is collected and used. This means we act as the Data Controller under UK data protection law.
Business Name: Memories Unfold Contact Email: hello@memoriesunfold.co.uk
Business Address: 20 South Street, Wendover, Buckinghamshire, HP22 6EF.
For any questions about your personal information, please contact us using the details above.
2. Information We Collect
To create your personalised video, we may collect:
- your name
- email address
- contact details
- order information
- payment information
- photographs
- video clips
- written memories, stories, dates, names and messages you provide
- preferences relating to your video
The information provided may include personal details relating to you, family members, friends or other individuals featured within your photographs or videos.
We only collect the information necessary to complete your project and provide customer support.
3. How We Use Your Information
Your information is used to:
- create your personalised video
- communicate with you regarding your order
- manage revisions and approvals
- deliver your completed project
- provide customer support
- maintain business records where legally required
Your photographs, videos and personal information are never sold, shared or used for unrelated purposes.
We will never use your completed video, photographs or personal memories for marketing, social media, advertising or portfolio examples without obtaining your separate permission.
4. Legal Basis for Processing
We process your personal information under the following lawful bases:
Contractual Necessity Most information is processed because it is required to create and deliver the video service you have purchased.
Legitimate Interests We may process limited information to operate and improve our business, protect our services and communicate effectively with customers.
Consent Where required, we will request your consent separately, such as using your video for marketing purposes or optional communications. You may withdraw consent at any time.
5. Photographs Containing Children
Customers may provide photographs or videos containing children as part of their project. By uploading these materials, you confirm that you have the appropriate rights, permissions or authority to provide them for use within your video.
Images containing children are handled with the same confidentiality, security and deletion procedures as all other customer content.
Memories Unfold does not knowingly collect personal data directly from children. All photographs or videos containing children must be provided by an adult who has the legal authority to share them. Children’s images are used solely for the purpose of creating your personalised video and are never used for marketing, analytics, AI training or any unrelated purpose. We apply heightened confidentiality and security measures to all content involving children.
6. Sensitive and Personal Memories
Some projects may involve deeply personal moments, including funerals, memorials, family histories and remembrance videos.
All submitted materials are treated respectfully and confidentially and are used only for the purpose of creating your requested video.
Memories Unfold does not request or require special category data (such as health information, religious beliefs, ethnicity or biometric data). However, customers may voluntarily provide such information within photographs, videos or written memories. Where this occurs, we process this information only with your explicit consent and solely for the purpose of creating your personalised video. We do not analyse, profile or use special category data for marketing, AI training or any unrelated purpose. Enhanced confidentiality and security measures are applied to all sensitive content.
7. Use of AI Technology
As part of creating your video, Memories Unfold may use carefully selected artificial intelligence (AI) tools and creative software to assist with:
- image enhancement
- image animation
- video generation
- audio creation
- editing and production
Only the information necessary to create your video is processed.
We do not permit customer photographs, videos or personal information to be used for resale, public datasets or unrelated purposes. (Use of AI tools is always checked against the provider’s terms to ensure compliance and privacy protection.)
We do not use photographs, videos or personal information — including children’s images or sensitive data — to train AI models or contribute to public datasets.
We review third‑party technology providers to ensure appropriate privacy and security standards are in place.
8. Use of Third‑Party Freelancers
To deliver projects efficiently and to a high standard, we may work with carefully selected freelance editors and production specialists (“Processors”).
These freelancers operate under written agreements requiring confidentiality, security and data protection standards.
Freelancers are required to:
- process your data only according to our instructions
- keep your information confidential
- maintain appropriate security measures
- restrict access to your files
- never share your information with third parties
- delete files after completion
- report any security concerns immediately
Only the information necessary to complete your project is provided.
9. International Transfers
Some freelancers or technology providers may be located outside the United Kingdom.
Where international transfers occur, they are made only for the purpose of completing your project.
Transfers to countries recognised as providing adequate protection are permitted under UK data protection regulations.
Where data is transferred elsewhere, appropriate safeguards such as contractual agreements are used to protect your information.
10. Cloud Storage and Technology Providers
Your files may be stored using trusted third‑party technology and cloud storage providers.
These providers are selected based on appropriate security and data protection standards.
Access to customer files is restricted only to those who require access to complete your project.
11. Data Retention and Deletion
Your photographs, videos and project files are retained only for as long as necessary to:
- complete your project
- provide reasonable customer support
- meet legal or business requirements
Third‑party freelancers must delete project files within 30 days of completion.
Memories Unfold deletes customer files according to our internal retention procedures unless a longer period is required for legal or business reasons.
You may request deletion of your files at any time after your project is completed.
12. Your Rights
Under UK GDPR you have the right to:
- access your personal information
- request corrections
- request deletion
- restrict processing
- object to certain processing
- request transfer of your data
Requests can be made by contacting us.
You also have the right to raise concerns with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.
13. Changes to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on our website.